Like their water, Antipodes is New Zealand born and bred. They wanted to source one of the world's purest waters. It was a mystery to them why much of the bottled water in New Zealand was being shipped in from Europe – one of the most industrialised continents on Earth. In contrast, Antipodes is sourced from one of the least populated countries on Earth, and in a place renowned for pure water, Antipodes is rated as the purest.

They also wanted to create the perfect sparkling water, adding a fine bead to compliment well-crafted food and wine. In the same vein, Antipodes wanted their water to compliment a table setting rather than dominate it, so they kept the bottle short and fat, clean and simple, wanting it to look as pure on the outside as it is on the inside.